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Although the term email marketing is self-explanatory, carrying out such campaigns needs the assistance of software or application which is known as email marketing software. These help you in sending emails in bulk to your existing customers and potentially new ones. The emails can be personalized for each of the recipient in the marketing list.
An email marketing applications consist of the database and the interface. The database is containing the entire contact information, statistics on the performance of campaign and archives all the messages. The interface provides you with all the tools required to actually run the campaign such as sending messages, entering contacts and designing your emails. More...
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