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On the first page of its IPO prospectus, Facebook claims 845 million monthly active users and 483 million daily active users.
But those numbers should come with a disclaimer. The New York Times points out that Facebook defines an “active” user (on page 44) as one who accesses the site through the web or mobile, as well as those who do any Facebook action, without ever directing to Facebook.com.
If you Like any website, you are considered an active user. If you automatically share you tweets, checkins, songs played on Spotify on pins to Facebook — without ever visiting Facebook — you are an active user.
More...
But those numbers should come with a disclaimer. The New York Times points out that Facebook defines an “active” user (on page 44) as one who accesses the site through the web or mobile, as well as those who do any Facebook action, without ever directing to Facebook.com.
If you Like any website, you are considered an active user. If you automatically share you tweets, checkins, songs played on Spotify on pins to Facebook — without ever visiting Facebook — you are an active user.
More...
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