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In the SEO audit, the <title> tag has great importance. Why? Well, there are several reasons.
The <title> tag possesses all of the following:
- It has the most SEO power of any tag on the page for establishing keyword relevance
- Its contents are the source for the blue-link text shown in the search engine results pages (SERPs)
- It’s the best place to get a concise description of the content on the page (well, that’s the theory)
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