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In the world of Internet spam, scams, and shams, we’ve learned to be wary of what we find online.
Search engines are no different. Too often we forget that search engines aren’t just a tool to help us find news articles or guacamole recipes. Search engines are running a business—a business whose success relies on providing you legitimate, relevant results.
Fail to give their searchers what they want, and they’re fast on their way to joining Dogpile and Ask Jeeves in the search engine graveyard.
Naturally, Google, Bing, and Yahoo all want to ensure they’re only returning trustworthy and legitimate search results to their users. To ensure quality, the engines work to determine a site’s credibility.
Theoretically, the more you please and earn trust from your past visitors, the more likely you’ll please and earn trust from new visitors. But how do the searchbots measure an abstract human concept like credibility?
More...
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What Social Signals Do Google & Bing Really Count?
Search engines are no different. Too often we forget that search engines aren’t just a tool to help us find news articles or guacamole recipes. Search engines are running a business—a business whose success relies on providing you legitimate, relevant results.
Fail to give their searchers what they want, and they’re fast on their way to joining Dogpile and Ask Jeeves in the search engine graveyard.
Naturally, Google, Bing, and Yahoo all want to ensure they’re only returning trustworthy and legitimate search results to their users. To ensure quality, the engines work to determine a site’s credibility.
Theoretically, the more you please and earn trust from your past visitors, the more likely you’ll please and earn trust from new visitors. But how do the searchbots measure an abstract human concept like credibility?
More...
RECOMMENDED READING
What Social Signals Do Google & Bing Really Count?
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