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What is search engine marketing (SEM)? What is search engine optimisation (SEO)? How do I promote my website? Do I have to outsource to a consultant or is that going to harm my site since they're all spammers anyway?
There is a lot of helpful information, as well as a lot of misinformation, floating around regarding search engine optimisation (SEO) and search engine marketing (SEM). First of all, let's start with the names: SEO stands for search engine optimisation (or optimization if you're from the States). In its simplest form SEO is the process of tailoring a website (text, titles, meta tags, alt tags, etc) so that the search engines will assign a good rank to the site for specific search terms.
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