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Software is priced three ways: free, cheap, and dear.
Notice the gap? There's no software priced between $1,000 and $75,000. I'll tell you why. The minute you charge more than $1,000 you need to get serious corporate signoffs. You need a line item in their budget. You need purchasing managers and CEO approval and competitive bids and paperwork. So you need to send a salesperson out to the customer to do PowerPoint, More...
• Free. Open source, etc. Not relevant to the current discussion. Nothing to see here. Move along.
• Cheap. $10 - $1,000, sold to a very large number of people at a low price without a salesforce.
• Dear. $75,000 - $1,000,000, sold to a handful of rich big companies using a team of slick salespeople that do six months of intense PowerPoint just to get one goddamn sale. The Oracle model.
All three methods work fine.Notice the gap? There's no software priced between $1,000 and $75,000. I'll tell you why. The minute you charge more than $1,000 you need to get serious corporate signoffs. You need a line item in their budget. You need purchasing managers and CEO approval and competitive bids and paperwork. So you need to send a salesperson out to the customer to do PowerPoint, More...
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