How to Approach Social Media Internationally

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In an increasingly global marketplace, the benefits of localization are being acknowledged by more and more businesses of every shape and size. A Common Sense Advisory study suggested there could be a gain of $25 for every $1 spent on localization – an attractive return on investment in anybody's language.
Social media marketing is another current hot topic. The immediate financial benefits might not be quite as cut and dried but the pervasive presence of social media platforms in many people's lives makes them an important conduit between any organization and its target market. They offer an ideal means of direct communication and it's rare these days to find any savvy business that isn't looking to establish and maintain a strong social media presence.  more...