How To Incorporate SEO Into Your Small Business Marketing Strategy

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As a small business owner, would you place your business in the basement of a warehouse in the middle of a desert with no easy roads that lead to your store? By not incorporating search engine optimization (SEO) into your small business plan, you are doing the same thing. SEO is becoming the most important internet marketing strategy you can use, because it can put your company on Main Street with glowing blinking arrows that point to what you have to offer. An aesthetically pleasing website that features a quality product is not going to cut it anymore, and some studies have shown that SEO is more important than paid search advertising, or pay per click (PPC). There are certain things that small business owners can do to boost their SEO that help their company get noticed.  more...