How to Use Optical Illusions to Gain a Reader’s Attention

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There is nothing like a great optical illusion to really get someone interested in a website or an advertisement. Optical illusions have this way of grabbing a reader and making him/her really think—a dream for any company owner. After all, what company doesn’t want to create an ad that makes it hard to look away?
For those who are unfamiliar, and optical illusion is a way to trick the brain into either seeing things that don’t exist, seeing things in two different ways, or perceiving things as something they are not. What happens is the eye looks at a picture, processes the information, and then sends that information to the brain to form a conclusion.   more...