Inbound vs. Outbound Marketing Tactics for Local Business

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When trying to attain contractor leads and grow a local business, one has to consider the ever changing phenomena we call the Internet. People market themselves creatively each and every day. When trying to reel in customers, what are you doing to set yourself apart from the competition to make those customers want to come to you?

Every local business owner needs to realize that nearly one third of the US population is online for approximately 3 hours each day throughout the week. During those three hours, they visit numerous sites. They shop, communicate, network, research, and so much more with just a click of a mouse.  more...