Neuro Web Design: Tips and Techniques

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Does your website have a stickiness factor? While most websites are built to attract customers to a business – providing the information necessary to do business with them – many may or may not contain an underlying strategy necessary to convert more sales. A recent phenomenon in human factors has emerged called 'Neuro Web Design'. This methodology borrows from research on motivation, decision-making, and neuroscience in the creation of websites that are more engaging and effective overall. Just what is this concept of Neuro Web Design? In this article I will discuss the idea further, and present some tips and techniques for applying it to your own designs.  more...