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In online marketing a landing page, sometimes known
as a lead capture page, is a single web page that appears in response to
clicking on an advertisement. The landing page will usually display
directed sales copy that is a logical extension of the advertisement or
link.Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement. more...




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