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You can call Steve Ballmer many things, but you cannot call him the “the worst CEO of a large publicly traded American company today,”
as Forbes' Adam Hartung did in a recent article. It's easy to see
Microsoft as a bumbling fool of the tech world, but when you look
closely at its business, the company's core competencies, and Ballmer's
decisions, a coherent picture begins to form. It's a picture of a
company being run from a very rational and respectable set of
philosophies.
While Microsoft is no disruptive force in tech today, the truth is that it has never been. The company's core competency is a process it uses for entering and consuming existing industries. After it enters a market, it rides off the innovations of its competitors, uses its existing brand power and sheer size to tackle a large surface area at the bottom of the market, and then, finally, it develops a valuable platform on top of the new market. more...
While Microsoft is no disruptive force in tech today, the truth is that it has never been. The company's core competency is a process it uses for entering and consuming existing industries. After it enters a market, it rides off the innovations of its competitors, uses its existing brand power and sheer size to tackle a large surface area at the bottom of the market, and then, finally, it develops a valuable platform on top of the new market. more...
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