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10 things every UI designer should know about end users

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With Ubuntu Unity having its first anniversary recently and Windows 8 on the brink of release, it’s becoming quite clear that not all user interfaces are created equal. In fact, it is possible to have a brilliant design that could revolutionize the way computers are used — but if that design doesn't take into account the end users, that design will fail before it has a chance to prove its brilliance.                               more...


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