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Spring is here and if you’re considering giving your logo a fresh new look this season…here’s fair warning: It takes time, research and an expertise in design. A logo is an extremely valuable and visible part of your corporate identity, but many people do not understand all the elements that need to be contained in that one small graphic. If you are designing a logo yourself, or hiring a professional to do the job, here are some basic tips on how you can make your logo stand out from the crowd while reflecting your desired image. more...
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