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Grow Your Social Networks the Right Way

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A goal for most Social Media campaigns relates to the number of connections associated with Twitter (followers), Facebook (likes), YouTube (subscribers) and other branded accounts. While this is an important metric, it doesn't necessarily mean much without other important KPIs to support it.  The problem with basing an entire campaign on the total number of connections is that it doesn’t necessarily measure the impact it has on your brand’s overall growth.                                                  more...


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