Factors That Determine Whether Your Business Really Needs A Mobile App

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Mobile consumers present a huge and growing market that businesses can target to promote their products and services. But for this to happen, they need to go mobile with their business; and one of the better ways of going mobile is to build a mobile app. Quite a number of businesses are already doing that and some of them are experiencing continuing benefits of releasing a mobile app. But, the keyword here is ‘some’ businesses and not all. This is because not all businesses are optimizing the use of their apps and they got themselves an app before considering certain essential factors.

Let’s take a look at these factors that determine whether a business’s idea of getting a mobile app has any merit.  more...