WordPress Popups: Do’s and Don’ts

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WordPress popup plugins are among the most useful plugins for a marketer and a blogger because it is a known fact that popups are a very efficient marketing tool. However, when popups are used blatantly, the effect is far from what you expect. This is why you need to know how to make popups work for, not against you. Here are some do’s and don’ts to help you in the process.

Do Allow Opt-out

You might feel the urge to make your visitors see your popup all the time but since this is hardly what visitors dream of, you do need to resist the urge. Most WordPress popup plugins give a lot of scheduling flexibility, including the option to give users the choice not to see more popups, if they don’t want to. Your heart might be aching while enabling this option, but you’ve got to do it. If a user doesn’t want to see more popups and you force him or her, you won’t benefit from this, so just enable the..  more...