How to Evaluate Your Marketing Effectiveness?

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Marketing can sometimes feel like a nerve-racking gamble on your business. It can almost seem like throwing down a chunk of change on a roulette table in Vegas, biting your nails, and hoping for the best. Depending upon the effectiveness of the given marketing plan, this analogy may unfortunately be dead-on. Even if the first round of marketing was like spinning that roulette wheel, the most important element of marketing must come into play next: there must be data mined, effectiveness measured, and adjustments made accordingly.
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