A piece of clothing that boosts your brain power

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They say clothes make the man, but a new study shows they can make the brain, too.
Specifically, what you wear can actually affect your performance on cognitive tests.
Among its many findings, people who put on a white coat that they believed belonged to a doctor made fewer errors on tests of attention than those who put on a white coat they believed belonged to an artist.
The researchers, led by Adam D. Galinsky, a business school professor at Northwestern University’s Kellogg School of Management, say that what causes the effect is knowing that physicians have to be careful and pay close attention to their work.  more...