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The floods that devastated the hard disk industry in Thailand
are now half a year old, and the prices per terabyte are finally
dropping once again. That means data will start piling up
and people around the office will wonder
what can be done with it. Perhaps there are some insights in those log files? Perhaps a bit of statistical analysis will find some nuggets of gold buried in all of that noise? Maybe we can find enough
change buried in the couch cushions of these files to give us all a raise?
The industry now has a buzzword, "big data,"
for how we're going to do something with the huge amount of information
piling up. "Big data" is replacing "business intelligence,"
which subsumed "reporting," which put a
nicer gloss on "spreadsheets," which beat out the old-fashioned
"printouts." Managers
who long ago studied printouts are now
hiring mathematicians who claim to be big data specialists to help them
solve the same
old problem: What's selling and why? more...
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