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How is Gen-Y Using Facebook?

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If you’re between the ages of 18 and 29, you’re part of “Gen-Y.” And as part of that generation, you make up a large part of the 750 million+ Facebook community. A new study, conducted by Millennial Branding, looked at more than 50 million Facebook data points from Identified.com, and the results were very interesting – to say the least. The study revealed, among other things, that while Gen-Y users primarily use their Facebook profiles for socializing with family and friends, they also end up using it as an extension of  their professional personality.More...

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