Top 5 Social Media Mistakes and How to Avoid Them

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Whether you’re the marketing director at an international corporation or the head honcho at a tiny start-up, chances are social media is firmly at the front of your mind. Social media has given everyone affordable tools for reaching new potential customers and vastly expanding brand awareness. But like all other tools, it takes time and energy to master. You can’t expect a social media campaign to go viral overnight, nor can you expect things to work automatically without trial and error. Here’s a look at five common social media mistakes and how you can hope to avoid them.More...