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Negative space is the space around and between the main objects in a
logo design, photograph or work of art. A designer can use negative
space to convey even more meaning to a logo, making a brand memorable
and distinctive. Famous examples of negative space logos are the Fedex
logo with its “hidden arrow” and the Formula 1 logo, where the No: 1
emerges between F and speed lines, the NBC logo with the body of a
peacock between the colorful feathers.
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